This morning on my way to Nashville’s SWA office, I purchased a blueberry muffin from a local bakery. My only request when ordering was for the attendee to warm the muffin for me. Seeing the ovens in the background and with the smell of fresh baked goods in the air, this didn’t seem like an unreasonable request. I guess that is why I was caught off guard when the attendee directed to a microwave on the other side of the restaurant lobby and told me I was welcome to heat it up myself.
This simple illustration stood out to me as a reflection of the state of customer service today. It’s a state where you interact more with a credit card swiping machine than you do with the person behind the cash register. Personal service seems to have been replaced by lower front end price and impersonal forms of communication.
I get it.
There are so many demands which pull us in every different direction. We’re all busy and we just want to move onto the next task at hand. I’m guilty of this myself at times. The longer I’m in the business world though, the more I notice you receive the value for which you pay.
At Steve Ward and Associates, one of our core values is “people matter more”. As a result, we at SWA do everything we can to emphasize relationships over any transaction. In fact, the beginning of our mission as a company is “To make a positive impact on the lives of people.” We are intentional in the pursuit of this mission through the careful selection process we use to find new team members and through the strong business partnerships we have forged over our 38 year history.
The SWA Way
At SWA, we focus on providing value. Simply put, we are people providing service, and when we provide that service with dignity, respect, and professionalism, we believe people will notice, remark about it, and prefer to have SWA on their next project.
In a world full of companies who want to service you by “pointing you towards the microwave”, we invite you to give us an opportunity on your next project and let us be remarkable for you. Our greatest asset at Steve Ward and Associates is our people, and we are eager to serve you with excellence.
If you’d like to speak with someone from SWA today, click here to send us an email.
